Visual space that functions on two levels, visual literacy and renewable energy. Advertising and energy companies can merge on the same footprint to collect energy and disseminate information. Mono-functional graphics can have an improved impact on the Assembly Bill 32: Global Warming Solutions Act. Perhaps as a society we can think about every dollar spent on advertising is a dollar spent on producing energy. The typical business may budget around 10% of the company’s expenditures on advertising and marketing. The highway billboards are a great example of opportunities to merge the growing business of solar power energy and the need to create a redundancy of current to energy grid.
A redesign on the current billboard and other advertising devices can be intentionally beautiful.
links: ASSEMBLY BILL 32 | SCENIC HIGHWAY BEAUTIFICATION
