At the moment architecture fits into social media and technological devices as a reactive experience. There is the virtual space which enables people to access information. This for example is someone deciding on a place to eat using a social media platform to decide. The second space is the physical space and is the architecture. An example of this is the actual restaurant and the service they provide. New remote control devices are being addressed within the home to change the systems by either securing, providing surveillance, recording and changing temperature. Architecture is going to need partnerships to allow the functionality and provide additional layers of meanings to a space. An enhanced user experience may feedback loop from a media device into the architecture and ultimately into the constituents. This generation of individualism will be difficult to address a community typology of architecture. To alleviate this, physical spaces can create mixing strategies. Devices that are now powerful enough to circumvent a town square for example should be thought to not eliminate the architecture, rather the town square may evolve into architectural (virtual and physical) systems that creates a full user experience.
Architecture is the vehicle for technology. As each version of technology improves, architecture will need to get us there. Consumers and business models will need to understand that architecture may not be static and part of branding architecture.